In my endeavors, I have come across a fair about of people that are book worms but were not particularly interested in thee audios. For instance, my dad is a regular reader and almost always has a book he is working on. I would love to have the ability to have a "Book of the Month" subscription series that I could offer to retail customers.
Obviously audios are critical to the business, especially since there is no 3rd party supplier and the fact that the margin is so great on a CD and the appeal reaches out to many non-readers out there.
I just feel that a "Book of the Month" could be a good low entry niche to help people get some basic subscribers that could be converted into a LIFE or LLR subscriber. I just think of people receiving a few short but powerful books in the first few months (Attitude is Everything, Ant & The Elephant, Edgy Conversations, etc). Or even a book and complimenting CD (I loved listening to Orrin's talk on Ant & Elephant along with the book).
I have also thought of other types of publications that could appeal to the business world out there. I was sitting in the Dentist office last week and thought "Boy, wouldn't it be great to have a 8F magazine subscription to sell to doctors, dentists, etc.
I'm sure there are several factors to consider from a business perspective. The gears in my head are always turning and I love the fact that we have this forum as a tool to share. I would love to hear what others think on this topic.