I think I might have been a systems engineer in my previous life cause I'm always looking for ways to improve and change things. Not just for change sake, but because it makes sense. Either that or I'm just a melancholy graphic designer to the max.
So taking our old branding with the ship wheel, while highly conceptual, it doesn't blend with our current logo. Taking the concept of a ship wheel, navigation, etc. I thought, why not abstract a compass north point and have that as our visual duplicated in a pattern. It's more visually appealing, stands out and really pops the new logo.
I just mocked up a for fun banner that would be at events such as open meetings and the LIFE Live seminars.
One of these days, Chris, I'll be your branding side kick. Round Table here I come!