I had an idea today that I wanted to mention on here. Podcasts seem to be growing a lot in popularity and seem like they could be a really good marketing tool for our company. I know we've done video podcasts in the past with HBRN, but that was focused more on results in our particular profession. Here's what I was thinking:
- Customer focused - content only (themed? - finances, leadership, business, economics/freedom)
- Maybe 2 per month
- 1 - 1.5 hours in length
- Released for free on itunes and other podcast platforms (helps with social media and brand awareness).
A great example of the format of the show would be Tim Ferriss's podcast. He does long form podcasts with interesting people in various fields. It usually ends up being quite interesting. I don't recommend everything shared on his podcasts obviously, but he definitely knows how to play the podcast game.
We have tons of great people from many different backgrounds. I think we could make a killer podcast that could really build our brand.